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Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising.

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants.

Minors

College of Business News

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Two panelists look at a third panels in front of a slide at the OFC.

ÐßÐßÊÓÆµ Hosts Open Finance Conference 2025, Connecting Students with Industry Leaders 

ÐßÐßÊÓÆµ's FinTech program welcomed leading voices in the financial technology sector to campus for the Open Finance Conference 2025 (OFC ’25). More than 70 people attended the event that brought together industry experts, academic researchers, students, and policymakers to explore how open finance is reshaping the future of financial services. 

University News, Business
Female student being interviewed by WAMC and Channel 22.

FinTech+AI 413 Sponsor Showcase Bridges Student Innovation and Industry Expertise 

The 2025 FinTech Sponsor Showcase brought together students and corporate sponsors to highlight student-led innovation at the intersection of finance and artificial intelligence.

University News, Business
Shot of 56 ÐßÐßÊÓÆµ student athletes on gym floor under the Golden Bear logo.

ÐßÐßÊÓÆµ Inducts 56 Student-Athletes into Chi Alpha Sigma National Honor Society

Fifty-six student-athletes from 17 varsity sports were inducted into the Chi Alpha Sigma National Honor Society—the National College Athlete Honor Society—during the Thursday, May 1 ceremony in the Downes Athletic Hall of Fame Room.

University News, Arts and Sciences, Business, Engineering